Integrated Marketing Operations
Achieve greater insights, efficiencies and cost savings by uniting key marketing planning and delivery activities in one singular system.
| MARKETING OPERATIONS CATEGORY | REPRESENTATIVE PROCESS | |
|---|---|---|
| Planning and financial management | Annual planning | |
| Budgeting | ||
| Expense management | ||
| Forecasting | ||
| Resource management | Calendaring | |
| Supplier management | ||
| Task management | ||
| Staff assignment | ||
| Campaign production | Campaign brief | |
| Scheduling | ||
| Media planning | ||
| Compliance | ||
| Audience development | ||
| Measurement plan | ||
| Content production | Creative brief | |
| Content creation and assembly | ||
| Revisions and approvals | ||
| Archiving | ||
| Brand management and fulfillment | Distributed marketing | |
| Asset management | ||
| Brand compliance |
Screendragon delivers all these capabilities in one cloud based solution
