Integrated Marketing Operations
Achieve greater insights, efficiencies and cost savings by uniting key marketing planning and delivery activities in one singular system.
MARKETING OPERATIONS CATEGORY | REPRESENTATIVE PROCESS | |
---|---|---|
Planning and financial management | Annual planning | |
Budgeting | ||
Expense management | ||
Forecasting | ||
Resource management | Calendaring | |
Supplier management | ||
Task management | ||
Staff assignment | ||
Campaign production | Campaign brief | |
Scheduling | ||
Media planning | ||
Compliance | ||
Audience development | ||
Measurement plan | ||
Content production | Creative brief | |
Content creation and assembly | ||
Revisions and approvals | ||
Archiving | ||
Brand management and fulfillment | Distributed marketing | |
Asset management | ||
Brand compliance |