Create a Single Source Marketing Calendar
Visualize commercial plans to enable a more holistic understanding of how investments are supporting strategic business goals.
Interactive marketing calendar
Review and assess plans from different perspectives – time periods, channels, strategic goals, markets, audiences and more.
Facts at your fingertips
One-click access to view all campaign data including plans, budgets, and creative assets.
Capacity planning
Leverage RACI and staff workload data to understand organizational capacity and risks.
ROI tracking
Associate ROI marketing data with commercial plans to evaluate investment goals vs actual return.
Smart notifications
Keeping tabs on initiative milestone dates across campaigns is challenging. Notifications based on business rules will keep you focused on what’s most important – for example, highlight and inform me on which initiatives are launching in the next week.
Team collaboration
Making and assessing plans is a team effort. Enable collaboration on plans from global to local, local to global and local to local.