Dr Marcus Collins is the Head of Strategy at Wieden + Kennedy, Assistant Professor at Stephen M. Ross School of Business, and curator of Check the Rhyme.

Marcus' career has always revolved around 'connecting things' which led him down the path of marketing and the pursuit of translating insights into actionable data. Among Marcus' passions is the study of cultural contagion wherein Marcus introduces his fascinating doctoral research of hip hop lyrics and their use in understanding marketing!