Nigel Hughes is committed to finding new ways to look at the food industry. Through his SVP role at the Kellogg Co, Nigel is operating in the ‘sweet spot between R&D and innovation’. As a business leader he’s also acutely aware of the need to connect innovation with commercial outcomes.

In this episode, Nigel explains how the Kellogg Co are contributing towards paradigm shifts in the industry, how paradigm shifts differ from trends, and what the food industry of the future may look like. Nigel also illustrates why great innovators find angles, not answers!