The way agencies and clients work together has changed, but most operating models haven’t kept up.
This session was recorded at Creative Operations Summit London, where Anne Cogan (Screendragon) sat down with Maria Ottewell and Jamie Williams (Linney Create) to talk through what that shift actually looks like in practice.
They cover the pressure agencies are under, from AI, rising client expectations, in-housing, new competition, and regulation, and why that’s forcing a rethink not just of services, but how work gets delivered day to day.
A big part of the discussion focuses on operations. What’s changed, what matters now, and how better workflow design, clearer processes, and the right mix of technology and talent help reduce friction without compromising quality.
What you’ll learn:
- Why the agency–client model is under pressure, and what’s actually changing
- Why operations and workflow design are becoming central to delivery
- How to approach AI in a practical way, with the right structure in place
- What Linney learned from their Screendragon software rollout, including stakeholder buy-in and workflow improvements
Featuring
ANNE COGAN
Chief Marketing Officer
Screendragon
