Behind the Scenes: Standard Life’s Future-Proofed Content Ops

Dawn Player, Senior Marketing Transformation Lead at Standard Life, will share the story of how Standard Life prepares for an AI-enabled future. A journey to move towards agentic workflows that are transforming their content operations step by step.

Their AI initiative started two years ago because demand kept rising (more products, more audiences) and the team needed a way to scale. They began by mapping their workflows, identifying where time was being lost, and then selecting a use case where AI and automation could create a clear, measurable impact.

This session is a practical conversation about how a regulated, high-volume marketing team can adopt AI in a way that actually sticks. Dawn will be joined by Fergus Ashe, CCO at Screendragon, who will provide insight into how technology is enabling Standard Life to deliver.

Key insights you’ll learn:

• Mapping workflows to understand where AI actually helps.
• Introduce AI to a high-volume, low-risk step to prove value quickly.
• Bake governance in from day one: audit trail, permissions, and clear approval rules.
• Use automation to cut admin and rework so teams can focus on higher-risk reviews.
• Treat adoption like a change programme: small pilot, involve compliance early, train people.
• Learn how Screendragon gives Standard Life an end-to-end marketing AI-workflow.